The Best of Global Digital Marketing 2012

AGENDA

09.45 – 10.00 Registration and Coffee
10.00 – 10.30 Introduction
10.30 – 12.00 Part 1:

INTEGRATED DIGITAL CAMPAIGNS
How to create successful International viral video campaigns
How bold creative approach brings excellent ROI
How to integrate digital and traditional advertising

-  Dulux paints -  winner of NMA Digital Effectiveness Awards 2011  
- Pepsico Walkers Crisps  - winner of Cannes Creative Effectiveness Grand Prix 2011
- Unilever Yunomi -  winner of Europe MIXX Awards 2011
- ING Direct/Unicef – winner of Europe MIXX Awards 2011

SOCIAL MEDIA
How to get consumer insights using social media
The role of social media in customer service
How to monetize social media – combining social media and e-commerce
How to use social media in B2B marketing

- Iceland Tourism Promotion – Grand Prix winner of Euro Effies 2011
- Asos  -  winner of NMA Digital Effectiveness Awards 2011
- Dell (B2B marketing case study)  - winner of Groundswell Awards 2011
- L’Oreal (B2B marketing case study) - winner of Groundswell Awards 2011
- Ally Bank - winner of Groundswell Awards 2011
- Lloyds Banking Group  - winner of NMA Digital Effectiveness Awards 2011

12.00 – 13.00 LUNCH

13.00 – 14.30 Part 2:
BUSINESS TO BUSINESS DIGITAL MARKETING
How to integrate email, direct mail,  social media and telemarketing
How to reach B2B decision makers with email and social media
Winning email marketing strategies in B2B

- SODEXO Golf Championship  - winner of B2B Marketing Awards 2010
- Thunderhead  software for banks - winner of B2B Marketing Awards 2011
 - Microsoft BING  (B2B marketing case study) -  winner of NMA Digital Effectiveness Awards 2011

MOBILE MARKETING
How to use mobile apps to promote traitional  products
What kind of mobile apps bring real value to customers?
Using location- based mobile marketing to increase sales

- Starbucks  -  Grand Prix winner of NMA Effectiveness Awards 2011
- Mini Getaway – winner of Cannes Cyber Lion 2011
- Nike Training Club  – winner of NMA Digital Effectiveness Awards 2011
- Premier Inn Hotels -  winner of NMA Digital Effectiveness Awards 2011
- Auto Trader mobile app for dealers – winner of the Effective Mobile Marketing Awards 2011

14.30 – 15.00 Coffee Break


15.00 – 16.30
WHATS NEXT: Overview of latest trends and developments, conclusions
How to use the learning from the Worlds best digital marketing case studies in your work tomorrow?

16.30 The End